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Paid Social Lead

Berlin
Vollzeit
Festanstellung

Ihre Aufgaben

At Circle Health, we're redefining holistic health through functional medicine, science, and design. Performance marketing is a core growth lever for us, and we're building dedicated channel ownership across our paid media stack.

This is a key role in our marketing org and a genuine growth opportunity for someone looking to step into a senior marketing or channel leadership position as Circle Health scales. You'll report directly to one of the co-founders and work closely with them on priorities, performance, and growth strategy.

In this role, you will own Meta end-to-end — strategy, execution, optimization, and scaling. You'll be accountable for performance outcomes and work hands-on across campaign setup, creative testing, and performance analysis. This role is ideal for someone who thinks like a growth marketer, acts like a channel owner, and understands that great creative is a performance tool — not just a brand asset.

What you’ll do

  • You'll report directly to one of the co-founders and work closely with them on priorities, performance, and growth strategy
  • Own Meta end-to-end: strategy, execution, optimization, and scaling
  • Define and run full-funnel campaigns across prospecting, retargeting, and retention
  • Hit performance goals across CAC, ROAS, and efficiency at scale
  • Build and run a structured creative testing framework
  • Brief, evaluate, and iterate on creative from a performance perspective
  • Translate learnings into clear recommendations for the wider marketing team
  • Stay ahead of platform changes and turn them into competitive advantages
  • Collaborate with our Google Ads channel owner to align on strategy and share insights
  • Expand your remit to other paid social platforms as the channel matures

Ihr Profil

What you’ll bring

  • Proven track record owning and scaling Meta ads, ideally in DTC, subscription, or lead-gen
  • Strong command of performance metrics: CAC, CTR, CVR, ROAS
  • Experience with structured testing frameworks across creatives, audiences, and formats
  • Hands-on with Meta Ads Manager — you run campaigns yourself
  • Analytical thinker with strong execution speed and ownership mentality
  • Comfortable working cross-functionally while staying accountable for results
  • Familiarity with other paid social platforms (TikTok, Pinterest, YouTube) is a plus

Requirements

  • Based in Berlin and open to travel to our other locations
  • German native (as most of our content is) and fluent in English (as most of our team is)

Über uns

Hinter Circle Health steht ein engagiertes, multidisziplinäres Team, das die Gesundheit und das Wohlbefinden der Patient:innen ganzheitlich in den Mittelpunkt stellt. Wir verbinden fundierte medizinische Fachkenntnis mit einem modernen, menschlichen Ansatz, mit dem Ziel, nicht nur Symptome zu behandeln, sondern echte, nachhaltige Heilungsprozesse zu begleiten.
Unser Fokus liegt auf funktioneller und regenerativer Medizin, moderner Diagnostik und individuell zugeschnittenen Therapiekonzepten. Ob Mikronährstofftherapie, Infusionen oder Darmgesundheit – wir arbeiten integrativ, innovativ und mit echter Leidenschaft für Prävention und langfristige Gesundheit.